"Changing the image of insurance" the group's essential purpose and historic ambition.
Since its founding, APRIL has been committed to changing the image of insurance by placing customers at the heart of its organisation.
Now APRIL goes one step further by providing its clients with insurance policies easy to take out and manage on a daily basis.
Today, more than 6 million insurance customers, including both professionals and individuals, in 34 countries around the planet, entrust the daily protection of their families and belongings to the 3800 members of staff working for the group.
"Nurturing what sets us apart in the world of insurance in order to position ourselves as an innovative insurance company that cares about the quality of its services."
What makes APRIL's business model original is its ability to combine both internal and external expertise in order to meet the needs of its customers, including both distributors and insurance customers, in the most appropriate fashion.
This unique and versatile set-up enables it:
"Seeking out entrepreneurs who are looking to carry a project and take the lead."
APRIL nurtures entrepreneurial spirit as a key factor in the success of its model. Its global network of independent entrepreneurs is based around a common vision: protecting lives and belongings whilst dealing with its customers and partners in a simple, honest, innovative and responsive manner.
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